MarketReady Workshop Teaches Producers How To Sell Through Different Marketing Channels

April 17, 2012

CANFIELD, Ohio – Ohio food producers looking to sell through different marketing channels are invited to attend a MarketReady training program on April 24 at the Mill Creek MetroParks Farm, 7574 Columbiana-Canfield Road, Canfield. The daylong workshop teaches what is required to sell to grocers, restaurants and other wholesale buyers, as well as to consumers.  

The workshop will run from 9 a.m. to 4:30 p.m. The cost is $75 per person and $25 for each additional person from the same business, and includes materials, lunch and morning refreshments.

"MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels," said Julie Fox, direct marketing specialist with Ohio State University Extension and the Ohio Agricultural Research and Development Center (OARDC). 

"Participants leave knowing what is required for packaging, pricing, delivering, regulations, insurance and marketing of their products for each type of buyer."

The MarketReady program was initially developed by the University of Kentucky, piloted in cooperation with OSU Extension and the Ohio Direct Marketing Team. To find out more about the program, go to http://go.osu.edu/MarketReady.  

For more information on the meeting or to register, contact Julie Moose at 740-289-2071, ext. 223, or e-mail moose.14@osu.edu. Registration deadline is Friday, April 20.

OSU Extension and OARDC are the outreach and research arms, respectively, of Ohio State's College of Food, Agricultural, and Environmental Sciences.

Author(s): 
Julie Moose
Source(s): 
Julie Moose