MarketReady Workshop to Teach Producers How to Sell to Grocers, Restaurants, Wholesale and to Consumers

May 3, 2012

CANFIELD, Ohio -- Food producers looking to sell through different marketing channels are invited to attend a MarketReady training program on June 12 in Canfield, Ohio.

The daylong workshop, held at the Mill Creek MetroParks Farm, 7574 Columbiana-Canfield Road, will teach participants what is required to sell to grocers, restaurants and other wholesale buyers, as well as to consumers, said Julie Fox, direct marketing specialist with Ohio State University Extension and the Ohio Agricultural Research and Development Center.

The workshop will run from 9 a.m. to 4:30 p.m. The cost is $75 per person and $25 for each additional person from the same business. Registration includes materials, lunch and morning refreshments.

"MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels," Fox said. “Participants leave knowing what is required for packaging, pricing, delivering, regulations, insurance and marketing of their products for each type of buyer."

The MarketReady program was initially developed by the University of Kentucky and piloted in cooperation with OSU Extension and the Ohio Direct Marketing Team. More information on the program can be found at http://go.osu.edu/MarketReady.

To register for the training program, contact Julie Moose at 740-289-2071, ext. 223, or e-mail moose.14@osu.edu. The deadline to register is June 8.

OSU Extension and OARDC are the outreach and research arms, respectively, of Ohio State's College of Food, Agricultural, and Environmental Sciences.

Author(s): 
Julie Moose
Source(s): 
Julie Moose