Farmer's Markets a Focus of Direct Agricultural Marketing Conference

December 20, 2006

COLUMBUS, Ohio -- Managers and vendors seeking the tricks of the trade in keeping a farmers' market profitable have the opportunity to attend a series of workshops during the Ohio Direct Agricultural Marketing Association Conference.

 

The conference will be held Jan. 14-17 at the Greater Columbus Convention Center, in Columbus, Ohio, in conjunction with the Ohio Fruit and Vegetable Growers Congress. The farmers' market workshops will take place from 9 a.m. until 4:30 p.m. on Jan. 16.

"Marketing Results for Farmers' Market Managers" will take place from 9 a.m. until noon, and will cover the challenges of managing a farmers' market. Secrets of success will be unveiled by representatives from a variety of organizations.

"Market Where the Money Is" will be held from 1:30 p.m. to 3 p.m., and will highlight the successes of Indiana vegetable grower Chuck Mohler. Mohler sells fresh produce through seven satellite markets, and will discuss how he profits from his market-driven production and promotions.

"Marketing Results for Farmers' Market Vendors" will take place from 3 p.m. to 4:30 p.m., and will showcase what is needed to make the most of a farmers' market.

Attendance to any one or all three workshops is included in full or one-day registration to the Ohio Fruit and Vegetable Growers Congress. For more information log on to http://www.ohiofruit.org.

The Ohio Direct Agricultural Marketing Association Conference is sponsored by Ohio State University's Direct Marketing Team and the Ohio Direct Agricultural Marketing Association. The conference will be held in conjunction with the Ohio Fruit and Vegetable Growers Congress, the National Bramble Conference, and the Mid-American Ag & Hort Human Resource Conference.

For more information about the Ohio Direct Agricultural Marketing Association Conference, log on to http://directmarketing.osu.edu. For additional conference information, contact Kathy Lutz at (614) 246-8292, or e-mail klutz@ofbf.org. For additional information about direct marketing or DAMA, contact Julie Fox at Ohio State's South Centers at Piketon at (740) 289-2071, ext. 225, or e-mail fox.264@osu.edu.

 

Author(s): 
Candace Pollock
Source(s): 
Julie Fox