Direct Marketing by Farmers: 3 Dates Set for OSU Workshop

May 18, 2011

COLUMBUS, Ohio -- Ohio food producers looking to sell through different marketing channels are invited to attend one of three MarketReady training programs. The day-long workshop teaches what is required to sell to grocers, restaurants and other wholesale buyers.

Programs will be held on June 6 at the Cleveland Foodbank, June 23 at Roberts Centre in Wilmington, and June 29 at the Economic and Community Development Institute in Columbus. Each will run from 10 a.m.-3 p.m. The cost is $35 per person or $50 for two people from the same business.

“MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels,” said Julie Fox, direct marketing specialist with Ohio State University Extension and the Ohio Agricultural Research and Development Center (OARDC). “Participants leave knowing what is required for packaging, pricing, delivering, regulations, insurance and marketing of their products for each type of buyer.”

For more information or to register, contact Julie Moose at 740-289-2071, ext. 223, or e-mail moose.14@osu.edu. Registration should be completed one week prior to the training date.

The MarketReady (formerly Retail Ready) program was initially developed by the University of Kentucky, piloted in cooperation with OSU Extension and the Ohio Direct Marketing Team.

OSU Extension and OARDC are the outreach and research arms, respectively, of Ohio State’s College of Food, Agricultural, and Environmental Sciences.

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Author(s): 
Julie Moose
Source(s): 
Julie Fox