PIKETON, Ohio -- An effective marketing plan is vital to the success of any business, and a farmer's market is no exception. Ohio State University Extension will offer a workshop in April on direct marketing and sales strategies for farmers' markets.
"Marketing Your Products," will be held April 16 from 6 p.m. to 8 p.m. at OSU South Centers at Piketon, 1864 Shyville Road, Piketon, Ohio. The cost of the workshop is $5 per person.
The workshop is designed to teach participants cost-effective ways of marketing their products and increasing sales.
Julie Fox, OSU Extension direct marketing specialist, will guide attendees through the process of creating a marketing plan and provide direct marketing strategies. Christie Welch, an OSU Extension farmer's market specialist, will share information on what is required to sell at farmers' markets, as well as offer tips on best practices for vendors.
The workshop is part of the Third Thursday Horticulture Business Training series.